One of the qualities of superior men and women is that they are extremely self-reliant. They accept complete responsibility for themselves and everything that happens to them. They look to themselves as the source of their successes and as the main cause of their problems and difficulties. High achievers say, “If it’s to be, it’s up to me.” When things aren’t moving along as fast as they want, they ask themselves, “What is it in me that is causing this problem?” They refuse to make excuses or to blame people. Instead, they look for ways to overcome obstacles and to make progress.
Totally self-responsible people look upon themselves as self-employed. They see themselves as the president of their own personal services corporation. They realize that no matter who signs their paycheck, in the final analysis they work for themselves. Because they have this attitude of self-employment, they take a strategic approach to their work.
The essential element in strategic planning for a corporation or a business entity is the concept of “return on equity.” All business planning is aimed at organizing and reorganizing the resources of the business in such a way as to increase the financial returns to the business owners. It is to increase the quantity of output relative to the quantity of input. It is to focus on areas of high profitability and return and, simultaneously, to withdraw resources from areas of low profitability and return. Companies that do this effectively in a rapidly changing environment are the ones that survive and prosper. Companies that fail to do this form of strategic analysis are those that fall behind and often disappear.
To achieve everything you are capable of achieving as a person, you also must become a skilled strategic planner with regard to your life and work. But instead of aiming to increase your return on equity, your goal is to increase your return on energy.
Most people in America start off with little more than their ability to work. More than 80 percent of the millionaires in America started with nothing. Most people have been broke, or nearly broke, several times during their young-adult years. But the ones who eventually get ahead are those who do certain things in certain ways, and those actions set them apart from the masses. Perhaps the most important thing they do, consciously or unconsciously, is to look at themselves strategically, thinking about how they can better use themselves in the marketplace, how they can best capitalize on their strengths and abilities to increase their returns to themselves and their families.
Your most valuable financial asset is your earning ability, your ability to earn money. Properly applied to the marketplace, it’s like a pump. By exploiting your earning ability, you can pump tens of thousands of dollars a year into your pocket. All your knowledge, education, skills and experience contribute toward your earning ability, your ability to get results for which someone will pay good money.
And your earning ability is like farmland. If you don’t take excellent care of it, if you don’t fertilize it and cultivate it and water it on a regular basis, it soon loses its ability to produce the kind of harvest that you desire. Successful men and women are those who are extremely aware of the importance and value of their earning ability, and they work every day to keep it growing and current with the demands of the marketplace.
One of the greatest responsibilities in life is to identify, develop and maintain an important marketable skill. It is to become very good at doing something for which there is a strong market demand.
In corporate strategy, we call this the development of a “competitive advantage.” For a company, a competitive advantage is defined as an area of excellence in producing a product or service that gives the company a distinct edge over its competition.
In capitalizing on your strengths, as the president of your own personal services corporation, you also must have a clear competitive advantage. You also must have an area of excellence. You must do something that makes you different from and better than your competitors. Your ability to identify and develop this competitive advantage is the most important thing you do in the world of work. It’s the key to maintaining your earning ability. It’s the foundation of your financial success. Without it, you’re simply a pawn in a rapidly changing environment. But with a distinct competitive advantage, based on your strengths and abilities, you can write your own ticket. You can take charge of your own life. You can always get a job. And the more distinct your competitive advantage, the more money you can earn and the more places in which you can earn it.
There are four keys to the strategic marketing of yourself and your services. These are applicable to huge companies such as General Motors, to candidates running for election and to individuals who want to accomplish the very most in the very shortest time.
The first of these four keys is specialization. No one can be all things to all people. A “jack-of-all-trades” also is a “master of none.” That career path usually leads to a dead end. Specialization is the key. Men and women who are successful have a series of general skills, but they also have one or two areas where they have developed the ability to perform in an outstanding manner.
Your decision about how, where, when and why you are going to specialize in a particular area of endeavor is perhaps the most important decision you will ever make in your career. It was well said that if you don’t think about the future, you can’t have one. The major reason why so many people are finding their jobs eliminated and finding themselves unemployed for long periods of time is because they didn’t look down the road of life far enough and prepare themselves well enough for the time when their current jobs would expire. They suddenly found themselves out of gas on a lonely road, facing a long walk back to regular and well-paying employment. Don’t let this happen to you.
In determining your area of specialization, put your current job aside for the moment, and take the time to look deeply into yourself. Analyze yourself from every point of view. Rise above yourself, and look at your lifetime of activities and accomplishments in determining what your area of specialization could be or should be.
And by the way, you might be doing exactly the right job for you at this moment. You already might be capitalizing on all your strengths, and your current work might be ideally suited to your likes and dislikes, to your temperament and your personality. Nevertheless, you owe it to yourself to be continually expanding the scope of your vision and looking toward the future to see where you might want to be going in the months and years ahead. Remember, the best way to predict the future is to create it.
You possess special talents and abilities that make you unique, different from anyone else who has ever lived. The odds of there being another person just like you are more than 50 billion to one. Your remarkable and unusual combination of education, experience, knowledge, problems, successes, difficulties and challenges, and your way of looking at and reacting to life, make you extraordinary. You have within you potential competencies and attributes that can enable you to accomplish virtually anything you want in life. Even if you lived for another 100 years, it would not be enough time for you to plumb the depths of your potential. You will never be able to use more than a small part of your inborn abilities. Your main job is to decide which of your talents you’re going to exploit and develop to their highest and best possible use right now.
So, what is your area of excellence? What are you especially good at right now? If things continue as they are, what are you likely to be good at in the future—say one or two or even five years from now? Is this a marketable skill with a growing demand, or is your field changing in such a way that you are going to have to change as well if you want to keep up with it? Looking into the future, what could be your area of excellence if you were to go to work on yourself and your abilities? What should be your area of excellence if you want to rise to the top of your field, make an excellent living and take complete control of your financial future?
When I was 22, I answered an advertisement for a copywriter for an advertising agency. As it happened, I had failed high-school English, and I really had no idea what a copywriter did. I remember the executive who interviewed me and how nice he was at pointing out that I wasn’t at all qualified for the job.
But something happened to me in the course of the interview process. The more I thought about it, the more I thought how much I would like to write advertising. Having been turned down flat during my first interview, I decided to learn more about the field.
I went to the city library and began to check out and read books on advertising and copywriting. Over the next six months, while I worked in a department store, I spent many hours devouring them. At the same time, I applied for copywriting jobs to advertising agencies in the city. I started with the small agencies first. When they turned me down, I asked them why they did so. What was wrong with my application? What did I need to learn more about? What books would they recommend? And to this day, I remember that virtually everyone I spoke with was helpful to me.
By the end of six months, I had read every book on advertising and copywriting in the library and applied to every agency in the city, working up from the smallest agency to the very largest in the country. And by the time I had reached that level, I was ready. I was offered jobs as a junior copywriter by both the number-one and number-two agencies in the country. I took the job with the number-one agency and was very successful in a short period of time.
The point of this story is that you can become almost anything you need to become, in order to accomplish almost anything you want to accomplish, if you simply decide what it is and then learn what you need to learn. This is such an obvious fact that most people miss it completely.
Some years later, I decided that I wanted to get into real-estate development. Again, I went to the library and began checking out and reading all the books on real-estate development. At the time, I had no money, no contacts and no knowledge of the industry. But I knew the great secret: I could learn what I needed to learn so that I could do what I wanted to do.
Within 12 months, I had tied up a piece of property with a $100 deposit and a 30-day option. I put together a proposal for a shopping center, and I tentatively arranged for major anchor tenants and several minor tenants that together took up 85 percent of the square footage I had proposed. Then I sold 75 percent of the entire package to a major development company in exchange for the company’s putting up all the cash and providing me with the resources and people I needed to
manage the construction of the shopping center and the completion of the leasing. Virtually everything that I did I had learned from books written by real-estate experts, books on the shelves of the local library.
As you might have noticed, the fields of advertising and copywriting and real-estate development are very different. But these incidents, and every business situation I have been in over the years, had one element in common. Success in each area was based on the decision, first, to specialize in that area and, second, to be extremely knowledgeable in that area so that I could do a good job.
In looking at your current and past experiences for an area of specialization, one of the most important questions to ask yourself is, “What activities have been most responsible for my success in life to date?” How did you get from where you were to where you are today? What talents and abilities seemed to come easily to you? What things do you do well that seem to be difficult for most other people? What things do you most enjoy doing? What things do you find most intrinsically motivating? What things make you happy when you are doing them?
In capitalizing on your strengths, your level of interest, excitement and enthusiasm about the particular job or activity is a key factor. You’ll always do best and make the most money in a field that you really enjoy. It will be an area that you like to think about and talk about and read about and learn about. Successful people love what they do, and they can hardly wait to get to it each day. Doing their work makes them happy, and the happier they are, the more enthusiastically they do it, and the better they do it as well.
In capitalizing on your strengths, the second key is differentiation. You must decide what you’re going to do to be not only different but also better than your competitors in the field. Remember, you have to be good in only one specific area to move ahead of the pack. And you must decide what that area should be.
The third strategic principle in capitalizing on your strengths is segmentation. You have to look at the marketplace and determine where you can best apply yourself, with your unique talents and abilities, to give yourself the highest possible return on energy expended. What customers, companies, markets, can best utilize your special
talents and offer you the most in terms of financial rewards and future opportunities?
The final key to personal strategic planning is concentration. Once you have decided the area in which you are going to specialize, how you are going to differentiate yourself, and where in the marketplace you can best apply your strengths, your final job is to concentrate all of your energy on becoming excellent there. The marketplace pays extraordinary rewards only for extraordinary performance.
In the final analysis, everything that you have done up to now is simply the groundwork for becoming outstanding in your chosen field. When you become very good at doing what people need, you begin moving rapidly into the top ranks of working people everywhere.
By: Brian Tracy
Monday, December 21, 2009
Tuesday, December 15, 2009
Beware the Boomerang
How do you tell a good thinker from a poor thinker? How do you evaluate and separate a good decision from a bad one.
The answer to these questions is often the difference between a good life and poor one.
It’s simple. Consequences! What’s likely to happen down the road if you do something today?
You know that there are two reasons for doing anything. There is the reason that sounds good and then there is the real reason.
The real reason is almost always self-gratification, personal benefit, immediate reward for the person doing it. We call this “motivation.”
The reason that sounds good is almost always noble and aimed at benefiting others in some way.
Virtually every political plan to do something for the “people” is based on these two reasons. The real reason, according to Nobel prize winning economist Dr. James Buchaner, is that the program or spending plan will most help the politician get re-elected.
But beware the boomerang! The secondary consequences of a poor idea or decision can be far worse than if nothing were done at all.
All actions and inactions have consequences, and the superior person thinks about what they might be, carefully in advance of deciding.
Many things with happy short term consequences have very negative long term consequences. Take eating for example. Delicious food in excess can lead to obesity, diabetes, heart disease, strokes and early death.
Lifelong learning is something with very positive long term consequences. Continually upgrading your skills and renewing your mind can lead to a life of material prosperity and personal happiness.
Too much television, newspapers, radio, socializing and unfocused activity may be fun at the moment. But these activities lead to underachievement, frustration and failure.
Beware the boomerang! Make sure that what you’re doing, what you’re spending out, will come back to you with the things you really want in the future.
By: Biran Tracy
The answer to these questions is often the difference between a good life and poor one.
It’s simple. Consequences! What’s likely to happen down the road if you do something today?
You know that there are two reasons for doing anything. There is the reason that sounds good and then there is the real reason.
The real reason is almost always self-gratification, personal benefit, immediate reward for the person doing it. We call this “motivation.”
The reason that sounds good is almost always noble and aimed at benefiting others in some way.
Virtually every political plan to do something for the “people” is based on these two reasons. The real reason, according to Nobel prize winning economist Dr. James Buchaner, is that the program or spending plan will most help the politician get re-elected.
But beware the boomerang! The secondary consequences of a poor idea or decision can be far worse than if nothing were done at all.
All actions and inactions have consequences, and the superior person thinks about what they might be, carefully in advance of deciding.
Many things with happy short term consequences have very negative long term consequences. Take eating for example. Delicious food in excess can lead to obesity, diabetes, heart disease, strokes and early death.
Lifelong learning is something with very positive long term consequences. Continually upgrading your skills and renewing your mind can lead to a life of material prosperity and personal happiness.
Too much television, newspapers, radio, socializing and unfocused activity may be fun at the moment. But these activities lead to underachievement, frustration and failure.
Beware the boomerang! Make sure that what you’re doing, what you’re spending out, will come back to you with the things you really want in the future.
By: Biran Tracy
Tuesday, December 8, 2009
Becoming a Person of Integrity
Integrity is a value, like persistence, courage and industriousness. Even more than that, it is the value that guarantees all the other values. You are a good person to the degree to which you live your life consistent with the highest values that you espouse. Integrity is the quality that locks in your values and causes you to live consistent with them.
Integrity is the foundation of character. And character development is one of the most important activities you can engage in. Working on your character means disciplining yourself to do more and more of those things that a thoroughly honest person would do, under all circumstances.
To be impeccably honest with others, you must first be impeccably honest with yourself. You must be true to yourself. You must be true to the very best that is in you, to the very best that you know. Only a person who is living consistent with his or her highest values and virtues is really living a life of integrity. And when you commit to living this kind of life, you will find yourself continually raising your own standards, continually refining your definition of integrity and honesty.
You can tell how high your level of integrity is by simply looking at the things you do in your day-to-day life. You can look at your reactions and responses to the inevitable ups and downs of life. You can observe the behaviors you typically engage in and you will then know the person you are.
The external manifestation of high integrity is high-quality work. A person who is totally honest with himself or herself will be someone who does, or strives to do, excellent work on every occasion. The totally honest person recognizes, sometimes unconsciously, that everything he or she does is a statement about who he or she really is as a person.
When you start a little earlier, work a little harder, stay a little later and concentrate on every detail, you are practicing integrity in your work. And whether you know it or not, your true level of integrity is apparent and obvious to everyone around you.
Perhaps the most important rule you will ever learn is that your life only becomes better when you become better.
All of life is lived from the inside out. At the very core of your personality lie your values about yourself and life in general. Your values determine the kind of person you really are. What you believe has defined your character and your personality. It is what you stand for, and what you won’t stand for, that tells you and the world the kind of person you have become.
Ask yourself this question: What are your five most important values in life? Your answer will reveal an enormous amount about you. What would you pay for, sacrifice for, suffer for and even die for? What would you stand up for, or refuse to lie down for? What are the values that you hold most dear? Think these questions through carefully and, when you get a chance, write down your answers.
Here’s another way of asking that question. What men and women, living or dead, do you most admire? Once you pick three or four men or women, the next question is: Why do you admire them? What values, qualities, or virtues do they have that you respect and look up to? Can you articulate those qualities? What is a quality possessed by human beings in general that you most respect? This is the starting point for determining your values. The answers to these questions form the foundation of your character and your personality.
Once you have determined your five major values, you should now organize them in order of importance. What is your first, most important value? What is your second value? What is your third value? And so on. Ranking your values is one of the very best and fastest ways to define your character.
Remember, a higher order value will always take precedence over a lower order value. Whenever you are forced to choose between acting on one value or another, you always choose the value that is the highest on your own personal hierarchy.
Who you are, in your heart, is evidenced by what you do on a day-to-day basis, especially when you are pushed into a position where you have to make a choice between two values or alternatives.
Ralph Waldo Emerson said, “Guard your integrity as a sacred thing.” In study after study, the quality of integrity, or a person’s adherence to values, ranks as the number one quality sought in every field. When it comes to determining whom they will do business with, customers rank the honesty of a salesperson as the most important single quality. Even if a they feel that a salesperson’s product, quality and price is superior, customers will not buy from that salesperson if they feel that he or she is lacking in honesty and character.
Likewise, integrity is the number one quality of leadership. Integrity in leadership is expressed in terms of constancy and consistency. It is manifested in an absolute devotion to keeping one’s word. The glue that holds all relationships together—including the relationship between the leader and the led—is trust, and trust is based on integrity.
Integrity is so important that functioning in our society would be impossible without it. We could not make even a simple purchase without a high level of confidence that the price was honest and that the change was correct. The most successful individuals and companies in America are those with reputations of high integrity among everyone they deal with. This level of integrity builds the confidence that others have in them and enables them to do more business than their competitors whose ethics may be a little shaky.
Earl Nightingale once wrote, “If honesty did not exist, it would have to be invented, as it is the surest way of getting rich.” A study at Harvard University concluded that the most valuable asset that a company has is how it is known to its customers⎯its reputation.
By the same token, your greatest personal asset is the way that you are known to your customers. It is your personal reputation for keeping your word and fulfilling your commitments. Your integrity precedes you and affects all of your interactions with other people.
There are several things you can do to move you more rapidly toward becoming the kind of person that you know you are capable of becoming. The first, as I mentioned, is to decide upon your five most important values in life. Organize them in order of priority. Then write a brief paragraph defining what each of those values means to you. A value combined with a definition becomes an organizing principle⎯a statement that you can use to help you make better decisions. It is a measure and standard which enables you to know how closely you are adhering to your innermost beliefs and convictions.
The second step to developing integrity and character in yourself is to study men and women of great character. Study the lives and stories of people like George Washington, Abraham Lincoln, Winston Churchill, Florence Nightingale, Susan B. Anthony and Margaret Thatcher. Study the people whose strength of character enabled them to change their world. As you read, think about how they would behave if they were facing the difficulties that you face.
Napoleon Hill, in his book, The Master Key to Riches, tells about how he created an imaginary board of personal advisers made up of great figures of history. He chose people like Napoleon, Lincoln, Jesus, and Alexander the Great. Whenever he had to make a decision, he would relax deeply and then imagine that the members of his advisory council were sitting at a large table in front of him. He would then ask them what he should do to deal effectively with a particular situation. In time, they would begin to give him answers, observations, and insights that helped him to see more clearly and act more effectively.
You can do the same thing. Select someone that you very much admire for their qualities of courage, tenacity, honesty, or wisdom. Ask yourself, “What would Jesus do in my situation?” or, “What would Lincoln do if he were here at this time?” You will find yourself with guidance that enables you to be the very best person that you can possible be.
The third and most important step in building your integrity has to do with formulating your approach based on the psychology of human behavior. We know that if you feel a particular way, you will act in a manner consistent with that feeling. For example, if you feel happy, you will act happy. If you feel angry, you will act angry. If you feel courageous, you will act courageously.
But we also know that you don’t always start off feeling the way you want to. However, because of the Law of Reversibility, if you act as if you had a particular feeling, the action will generate the feeling consistent with it. You can, in effect, act your way into feeling. You can “fake it until you make it.”
You can become a superior human being by consciously acting exactly as the kind of person that you would most like to become. If you behave like an individual of integrity, courage, resolution, persistence and character, you will soon create within yourself the mental structure and habits of such a person. Your actions will become your reality. You will create a personality that is consistent with your highest aspirations.
The more you walk, talk, and behave consistent with your highest values, the more you will like yourself and the better you will feel about yourself. Your self-image will improve and your level of self-acceptance will go up. You will feel stronger, bolder, and more capable of facing any challenge.
There are three primary areas of your life where acting with integrity is crucial. These are the three areas of greatest temptation for forsaking your integrity, as well as the areas of greatest opportunity for building your integrity. When you listen to your inner voice and do what you know to be the right thing in each of these areas, you will have a sense of peace and satisfaction that will lead you on to success and high achievement.
The first area of integrity has to do with your relationships with your family and your friends, the people close to you. Being true to yourself means living in truth with each person in your life. It means refusing to say or do something that you don’t believe is right. Living in truth with other people means that you refuse to stay in any situation where you are unhappy with the behavior of another person. You refuse to tolerate it. You refuse to compromise.
Psychologists have determined that most stress and negativity comes from attempting to live in a way that is not congruent with your highest values. It is when your life is out of alignment⎯when you are doing and saying one thing on the outside, but really feeling and believing something different on the inside⎯that you feel most unhappy. When you decide to become an individual of character and integrity, your first action will be to neutralize or remove all difficult relationships from your life.
This doesn’t mean that you have to go and hit somebody over the head with a stick. It simply means that you honestly confront another person and tell them that you are not happy. Tell them that you would like to reorganize this relationship so that you feel more content and satisfied. If the other person is not willing to make adjustments so that you can be happy, it should be clear to you that you don’t want to be in this relationship much longer anyway.
The second area of integrity has to do with your attitude and behavior toward money. Casualness toward money brings casualties in your financial life. You must be fastidious about your treatment of money, especially other people’s money. You must guard your credit rating the same way you would guard your honor. You must pay your bills punctually, or even early. You must keep your promises with regard to your financial commitments.
The third area of integrity has to do with your commitments to others, especially in your business, your work and your sales activities. Always keep your word. Be a man or a woman of honor. If you say that you will do something, do it. If you make a promise, keep it. If you make a commitment, fulfill it. Be known as the kind of person that can be trusted absolutely, no matter what the circumstances.
Your integrity is manifested in your willingness to adhere to the values you hold most dear. It’s easy to make promises and hard to keep them, but if you do, every single act of integrity will make your character a little stronger. And as you improve the quality and strength of your character, every other part of your life will improve as well.
By: Brian Tracy
Integrity is the foundation of character. And character development is one of the most important activities you can engage in. Working on your character means disciplining yourself to do more and more of those things that a thoroughly honest person would do, under all circumstances.
To be impeccably honest with others, you must first be impeccably honest with yourself. You must be true to yourself. You must be true to the very best that is in you, to the very best that you know. Only a person who is living consistent with his or her highest values and virtues is really living a life of integrity. And when you commit to living this kind of life, you will find yourself continually raising your own standards, continually refining your definition of integrity and honesty.
You can tell how high your level of integrity is by simply looking at the things you do in your day-to-day life. You can look at your reactions and responses to the inevitable ups and downs of life. You can observe the behaviors you typically engage in and you will then know the person you are.
The external manifestation of high integrity is high-quality work. A person who is totally honest with himself or herself will be someone who does, or strives to do, excellent work on every occasion. The totally honest person recognizes, sometimes unconsciously, that everything he or she does is a statement about who he or she really is as a person.
When you start a little earlier, work a little harder, stay a little later and concentrate on every detail, you are practicing integrity in your work. And whether you know it or not, your true level of integrity is apparent and obvious to everyone around you.
Perhaps the most important rule you will ever learn is that your life only becomes better when you become better.
All of life is lived from the inside out. At the very core of your personality lie your values about yourself and life in general. Your values determine the kind of person you really are. What you believe has defined your character and your personality. It is what you stand for, and what you won’t stand for, that tells you and the world the kind of person you have become.
Ask yourself this question: What are your five most important values in life? Your answer will reveal an enormous amount about you. What would you pay for, sacrifice for, suffer for and even die for? What would you stand up for, or refuse to lie down for? What are the values that you hold most dear? Think these questions through carefully and, when you get a chance, write down your answers.
Here’s another way of asking that question. What men and women, living or dead, do you most admire? Once you pick three or four men or women, the next question is: Why do you admire them? What values, qualities, or virtues do they have that you respect and look up to? Can you articulate those qualities? What is a quality possessed by human beings in general that you most respect? This is the starting point for determining your values. The answers to these questions form the foundation of your character and your personality.
Once you have determined your five major values, you should now organize them in order of importance. What is your first, most important value? What is your second value? What is your third value? And so on. Ranking your values is one of the very best and fastest ways to define your character.
Remember, a higher order value will always take precedence over a lower order value. Whenever you are forced to choose between acting on one value or another, you always choose the value that is the highest on your own personal hierarchy.
Who you are, in your heart, is evidenced by what you do on a day-to-day basis, especially when you are pushed into a position where you have to make a choice between two values or alternatives.
Ralph Waldo Emerson said, “Guard your integrity as a sacred thing.” In study after study, the quality of integrity, or a person’s adherence to values, ranks as the number one quality sought in every field. When it comes to determining whom they will do business with, customers rank the honesty of a salesperson as the most important single quality. Even if a they feel that a salesperson’s product, quality and price is superior, customers will not buy from that salesperson if they feel that he or she is lacking in honesty and character.
Likewise, integrity is the number one quality of leadership. Integrity in leadership is expressed in terms of constancy and consistency. It is manifested in an absolute devotion to keeping one’s word. The glue that holds all relationships together—including the relationship between the leader and the led—is trust, and trust is based on integrity.
Integrity is so important that functioning in our society would be impossible without it. We could not make even a simple purchase without a high level of confidence that the price was honest and that the change was correct. The most successful individuals and companies in America are those with reputations of high integrity among everyone they deal with. This level of integrity builds the confidence that others have in them and enables them to do more business than their competitors whose ethics may be a little shaky.
Earl Nightingale once wrote, “If honesty did not exist, it would have to be invented, as it is the surest way of getting rich.” A study at Harvard University concluded that the most valuable asset that a company has is how it is known to its customers⎯its reputation.
By the same token, your greatest personal asset is the way that you are known to your customers. It is your personal reputation for keeping your word and fulfilling your commitments. Your integrity precedes you and affects all of your interactions with other people.
There are several things you can do to move you more rapidly toward becoming the kind of person that you know you are capable of becoming. The first, as I mentioned, is to decide upon your five most important values in life. Organize them in order of priority. Then write a brief paragraph defining what each of those values means to you. A value combined with a definition becomes an organizing principle⎯a statement that you can use to help you make better decisions. It is a measure and standard which enables you to know how closely you are adhering to your innermost beliefs and convictions.
The second step to developing integrity and character in yourself is to study men and women of great character. Study the lives and stories of people like George Washington, Abraham Lincoln, Winston Churchill, Florence Nightingale, Susan B. Anthony and Margaret Thatcher. Study the people whose strength of character enabled them to change their world. As you read, think about how they would behave if they were facing the difficulties that you face.
Napoleon Hill, in his book, The Master Key to Riches, tells about how he created an imaginary board of personal advisers made up of great figures of history. He chose people like Napoleon, Lincoln, Jesus, and Alexander the Great. Whenever he had to make a decision, he would relax deeply and then imagine that the members of his advisory council were sitting at a large table in front of him. He would then ask them what he should do to deal effectively with a particular situation. In time, they would begin to give him answers, observations, and insights that helped him to see more clearly and act more effectively.
You can do the same thing. Select someone that you very much admire for their qualities of courage, tenacity, honesty, or wisdom. Ask yourself, “What would Jesus do in my situation?” or, “What would Lincoln do if he were here at this time?” You will find yourself with guidance that enables you to be the very best person that you can possible be.
The third and most important step in building your integrity has to do with formulating your approach based on the psychology of human behavior. We know that if you feel a particular way, you will act in a manner consistent with that feeling. For example, if you feel happy, you will act happy. If you feel angry, you will act angry. If you feel courageous, you will act courageously.
But we also know that you don’t always start off feeling the way you want to. However, because of the Law of Reversibility, if you act as if you had a particular feeling, the action will generate the feeling consistent with it. You can, in effect, act your way into feeling. You can “fake it until you make it.”
You can become a superior human being by consciously acting exactly as the kind of person that you would most like to become. If you behave like an individual of integrity, courage, resolution, persistence and character, you will soon create within yourself the mental structure and habits of such a person. Your actions will become your reality. You will create a personality that is consistent with your highest aspirations.
The more you walk, talk, and behave consistent with your highest values, the more you will like yourself and the better you will feel about yourself. Your self-image will improve and your level of self-acceptance will go up. You will feel stronger, bolder, and more capable of facing any challenge.
There are three primary areas of your life where acting with integrity is crucial. These are the three areas of greatest temptation for forsaking your integrity, as well as the areas of greatest opportunity for building your integrity. When you listen to your inner voice and do what you know to be the right thing in each of these areas, you will have a sense of peace and satisfaction that will lead you on to success and high achievement.
The first area of integrity has to do with your relationships with your family and your friends, the people close to you. Being true to yourself means living in truth with each person in your life. It means refusing to say or do something that you don’t believe is right. Living in truth with other people means that you refuse to stay in any situation where you are unhappy with the behavior of another person. You refuse to tolerate it. You refuse to compromise.
Psychologists have determined that most stress and negativity comes from attempting to live in a way that is not congruent with your highest values. It is when your life is out of alignment⎯when you are doing and saying one thing on the outside, but really feeling and believing something different on the inside⎯that you feel most unhappy. When you decide to become an individual of character and integrity, your first action will be to neutralize or remove all difficult relationships from your life.
This doesn’t mean that you have to go and hit somebody over the head with a stick. It simply means that you honestly confront another person and tell them that you are not happy. Tell them that you would like to reorganize this relationship so that you feel more content and satisfied. If the other person is not willing to make adjustments so that you can be happy, it should be clear to you that you don’t want to be in this relationship much longer anyway.
The second area of integrity has to do with your attitude and behavior toward money. Casualness toward money brings casualties in your financial life. You must be fastidious about your treatment of money, especially other people’s money. You must guard your credit rating the same way you would guard your honor. You must pay your bills punctually, or even early. You must keep your promises with regard to your financial commitments.
The third area of integrity has to do with your commitments to others, especially in your business, your work and your sales activities. Always keep your word. Be a man or a woman of honor. If you say that you will do something, do it. If you make a promise, keep it. If you make a commitment, fulfill it. Be known as the kind of person that can be trusted absolutely, no matter what the circumstances.
Your integrity is manifested in your willingness to adhere to the values you hold most dear. It’s easy to make promises and hard to keep them, but if you do, every single act of integrity will make your character a little stronger. And as you improve the quality and strength of your character, every other part of your life will improve as well.
By: Brian Tracy
Tuesday, December 1, 2009
Becoming a Master of Persuasion
Persuasion power can help you get more of the things you want faster than anything else you do. It can mean the difference between success and failure. It can guarantee your progress and enable you to use all of your other skills and abilities at the very highest level. Your persuasion power will earn you the support and respect of your customers, bosses, coworkers, colleagues and friends. The ability to persuade others to do what you want them to do can make you one of the most important people in your community.
Fortunately, persuasion is a skill, like riding a bicycle, that you can learn through study and practice. Your job is to become absolutely excellent at influencing and motivating others to support and assist you in the achievement of your goals and the solving of your problems.
You can either persuade others to help you or be persuaded to help them. It is one or the other. Most people are not aware that every human interaction involves a complex process of persuasion and influence. And being unaware, they are usually the ones being persuaded to help others rather than the ones who are doing the persuading.
The key to persuasion is motivation. Every human action is motivated by something. Your job is to find out what motivates other people and then to provide that motivation. People have two major motivations: the desire for gain and the fear of loss. The desire for gain motivates people to want more of the things they value in life. They want more money, more success, more health, more influence, more respect, more love and more happiness. Human wants are limited only by individual imagination. No matter how much a person has, he or she still wants more and more. When you can show a person how he or she can get more of the things he or she wants by helping you achieve your goals, you can motivate them to act in your behalf.
President Eisenhower once said that, “Persuasion is the art of getting people to do what you want them to do, and to like it.” You need always to be thinking about how you can get people to want to do the things that you need them to do to attain your objectives.
People are also motivated to act by the fear of loss. This fear, in all its various forms, is often stronger than the desire for gain. People fear financial loss, loss of health, anger or disapproval of others, loss of the love of someone and the loss of anything they have worked hard to accomplish. They fear change, risk and uncertainty because these threaten them with potential losses.
Whenever you can show a person that, by doing what you want them to do, they can avoid a loss of some kind, you can influence them to take a particular action. The very best appeals are those where you offer an opportunity to gain and an opportunity to avoid loss at the same time.
There are two ways to get the things you want in life. First, you can work by yourself and for yourself in your own best interest. You can be a “Robinson Crusoe” of modern life, relying on yourself for the satisfaction of your needs. By doing this, you can accomplish a little, but not a lot. The person who looks to himself or herself completely is limited in his or her capacities. He or she will never be rich or successful.
The second way to get the things you want is by gaining and using leverage. Leverage allows you to multiply yourself and get far more out of the hours you put in rather than doing everything yourself.
There are three forms of leverage you must develop to fulfill your full potential in our society: other people’s efforts, other people’s knowledge, and other people’s money.
You leverage yourself through other people’s efforts by getting other people to work with you and for you in the accomplishment of your objectives. Sometimes you can ask them to help you voluntarily, although people won’t work for very long without some personal reward. At other times you can hire them to help you, thereby freeing you up to do higher-value work.
One of the most important laws of economics is called “Ricardo’s Law.” It is also called the Law of Comparative Advantage. This law states that when someone can accomplish a part of your task at a lower hourly rate than you would earn for accomplishing more valuable parts of your task, you should delegate or outsource that part of the task.
For example, if you want to earn $100,000 a year, in a 250 day year, you need to make $50.00 per hour. That means you must be doing work that is worth $50.00 per hour, eight hours per day, 250 days per year. Therefore, if there is any part of your work⎯like making photocopies, filing information, typing letters, or filling out expense forms⎯that is not valued at $50.00 per hour, you should stop doing it. You should persuade someone else who works at a lower hourly rate to do it for you. The more lower level tasks you can persuade others to do, the more time you will have to do tasks that pay you higher amounts of money. This is one of the essential keys to getting the leverage you need to become one of the higher paid people in your profession.
Management can be defined as “getting things done through others.” To be a manager you must be an expert at persuading and influencing others to work in a common direction. This is why all excellent managers are also excellent low-pressure salespeople. They do not order people to do things; instead, they persuade them to accept certain responsibilities, with specific deadlines and agreed-upon standards of performance. When a person has been persuaded that he or she has a vested interest in doing a job well, he or she accepts ownership of the job and the result. Once a person accepts ownership and responsibility, the manager can step aside confidently, knowing the job will be done on schedule.
In every part of your life, you have a choice of either doing it yourself or delegating it to others. Your ability to get someone else to take on the job with the same enthusiasm that you would have is an exercise in personal persuasion. It may seem to take a little longer at the beginning, but it saves you an enormous amount of time in the completion of the task.
The second form of leverage that you must develop for success in America is other people’s knowledge. You must be able to tap into the brain power of many other people if you want to accomplish worthwhile goals. Successful people are not those who know everything needed to accomplish a particular task, but more often than not, they are people who know how to find the knowledge they need.
What is the knowledge that you need to achieve your most important goals? Of the knowledge required, what knowledge must you have personally in order to control your situation, and what knowledge can you borrow, buy, or rent from others?
It has been said that, in our information-based society, you are never more than one book or two phone calls away from any piece of knowledge in the country. With on-line computer services that access huge data bases all over the country, you can usually get the precise information you require in a few minutes by using a personal computer. Whenever you need information and expertise from another person in order to achieve your goals, the very best way to persuade them to help you is to ask them for their assistance.
Almost everyone who is knowledgeable in a particular area is proud of their accomplishments. By asking a person for their expert advice, you compliment them and motivate them to want to help you. So don’t be afraid to ask, even if you don’t know the individual personally.
The third key to leverage, which is very much based on your persuasive abilities, is other people’s money. Your ability to use other people’s money and resources to leverage your talents is the key to financial success. Your ability to buy and defer payment, to sell and collect payment in advance, to borrow, rent or lease furniture, fixtures and machinery, and to borrow money from people to help you multiply your opportunities is one of the most important of all skills that you can develop. And these all depend on your ability to persuade others to cooperate with you financially so that you can develop the leverage you need to move onward and upward in your field.
There are four “Ps” that will enhance your ability to persuade others in both your work and personal life. They are power, positioning, performance, and politeness. And they are all based on perception.
The first “P” is power. The more power and influence that a person perceives that you have, whether real or not, the more likely it is that that person will be persuaded by you to do the things you want them to do. For example, if you appear to be a senior executive, or a wealthy person, people will be much more likely to help you and serve you than they would be if you were perceived to be a lower level employee.
The second “P” is positioning. This refers to the way that other people think about you and talk about you when you are not there. Your positioning in the mind and heart of other people largely determines how open they are to being influenced by you.
In everything you do involving other people, you are shaping and influencing their perceptions of you and your positioning in their minds. Think about how you could change the things you say and do so that people think about you in such a way that they are more open to your requests and to helping you achieve your goals.
The third “P” is performance. This refers to your level of competence and expertise in your area. A person who is highly respected for his or her ability to get results is far more persuasive and influential than a person who only does an average job.
The perception that people have of your performance capabilities exerts an inordinate influence on how they think and feel about you. You should commit yourself to being the very best in your field. Sometimes, a reputation for being excellent at what you do can be so powerful that it alone can make you an extremely persuasive individual in all of your interactions with the people around you. They will accept your advice, be open to your influence and agree with your requests.
The fourth “P” of persuasion power is politeness. People do things for two reasons, because they want to and because they have to. When you treat people with kindness, courtesy and respect, you make them want to do things for you. They are motivated to go out of their way to help you solve your problems and accomplish your goals. Being nice to other people satisfies one of the deepest of all subconscious needs, the need to feel important and respected. Whenever you convey this to another person in your conversation, your attitude and your treatment of that person, he or she will be wide open to being persuaded and influenced by you in almost anything you need.
Again, perception is everything. The perception of an individual is his or her reality. People act on the basis of their perceptions of you. If you change their perceptions, you change the way they think and feel about you, and you change the things that they will do for you.
You can become an expert at personal persuasion. You can develop your personal power by always remembering that there are only two ways to get the things you want in life, you can do it all yourself, or you can get most of it done by others. Your ability to communicate, persuade, negotiate, influence, delegate and interact effectively with other people will enable you to develop leverage using other people’s efforts, other people’s knowledge and other people’s money. The development of your persuasion power will enable you to become one of the most powerful and influential people in your organization. It will open up doors for you in every area of your life.
By: Brian Tracy
Fortunately, persuasion is a skill, like riding a bicycle, that you can learn through study and practice. Your job is to become absolutely excellent at influencing and motivating others to support and assist you in the achievement of your goals and the solving of your problems.
You can either persuade others to help you or be persuaded to help them. It is one or the other. Most people are not aware that every human interaction involves a complex process of persuasion and influence. And being unaware, they are usually the ones being persuaded to help others rather than the ones who are doing the persuading.
The key to persuasion is motivation. Every human action is motivated by something. Your job is to find out what motivates other people and then to provide that motivation. People have two major motivations: the desire for gain and the fear of loss. The desire for gain motivates people to want more of the things they value in life. They want more money, more success, more health, more influence, more respect, more love and more happiness. Human wants are limited only by individual imagination. No matter how much a person has, he or she still wants more and more. When you can show a person how he or she can get more of the things he or she wants by helping you achieve your goals, you can motivate them to act in your behalf.
President Eisenhower once said that, “Persuasion is the art of getting people to do what you want them to do, and to like it.” You need always to be thinking about how you can get people to want to do the things that you need them to do to attain your objectives.
People are also motivated to act by the fear of loss. This fear, in all its various forms, is often stronger than the desire for gain. People fear financial loss, loss of health, anger or disapproval of others, loss of the love of someone and the loss of anything they have worked hard to accomplish. They fear change, risk and uncertainty because these threaten them with potential losses.
Whenever you can show a person that, by doing what you want them to do, they can avoid a loss of some kind, you can influence them to take a particular action. The very best appeals are those where you offer an opportunity to gain and an opportunity to avoid loss at the same time.
There are two ways to get the things you want in life. First, you can work by yourself and for yourself in your own best interest. You can be a “Robinson Crusoe” of modern life, relying on yourself for the satisfaction of your needs. By doing this, you can accomplish a little, but not a lot. The person who looks to himself or herself completely is limited in his or her capacities. He or she will never be rich or successful.
The second way to get the things you want is by gaining and using leverage. Leverage allows you to multiply yourself and get far more out of the hours you put in rather than doing everything yourself.
There are three forms of leverage you must develop to fulfill your full potential in our society: other people’s efforts, other people’s knowledge, and other people’s money.
You leverage yourself through other people’s efforts by getting other people to work with you and for you in the accomplishment of your objectives. Sometimes you can ask them to help you voluntarily, although people won’t work for very long without some personal reward. At other times you can hire them to help you, thereby freeing you up to do higher-value work.
One of the most important laws of economics is called “Ricardo’s Law.” It is also called the Law of Comparative Advantage. This law states that when someone can accomplish a part of your task at a lower hourly rate than you would earn for accomplishing more valuable parts of your task, you should delegate or outsource that part of the task.
For example, if you want to earn $100,000 a year, in a 250 day year, you need to make $50.00 per hour. That means you must be doing work that is worth $50.00 per hour, eight hours per day, 250 days per year. Therefore, if there is any part of your work⎯like making photocopies, filing information, typing letters, or filling out expense forms⎯that is not valued at $50.00 per hour, you should stop doing it. You should persuade someone else who works at a lower hourly rate to do it for you. The more lower level tasks you can persuade others to do, the more time you will have to do tasks that pay you higher amounts of money. This is one of the essential keys to getting the leverage you need to become one of the higher paid people in your profession.
Management can be defined as “getting things done through others.” To be a manager you must be an expert at persuading and influencing others to work in a common direction. This is why all excellent managers are also excellent low-pressure salespeople. They do not order people to do things; instead, they persuade them to accept certain responsibilities, with specific deadlines and agreed-upon standards of performance. When a person has been persuaded that he or she has a vested interest in doing a job well, he or she accepts ownership of the job and the result. Once a person accepts ownership and responsibility, the manager can step aside confidently, knowing the job will be done on schedule.
In every part of your life, you have a choice of either doing it yourself or delegating it to others. Your ability to get someone else to take on the job with the same enthusiasm that you would have is an exercise in personal persuasion. It may seem to take a little longer at the beginning, but it saves you an enormous amount of time in the completion of the task.
The second form of leverage that you must develop for success in America is other people’s knowledge. You must be able to tap into the brain power of many other people if you want to accomplish worthwhile goals. Successful people are not those who know everything needed to accomplish a particular task, but more often than not, they are people who know how to find the knowledge they need.
What is the knowledge that you need to achieve your most important goals? Of the knowledge required, what knowledge must you have personally in order to control your situation, and what knowledge can you borrow, buy, or rent from others?
It has been said that, in our information-based society, you are never more than one book or two phone calls away from any piece of knowledge in the country. With on-line computer services that access huge data bases all over the country, you can usually get the precise information you require in a few minutes by using a personal computer. Whenever you need information and expertise from another person in order to achieve your goals, the very best way to persuade them to help you is to ask them for their assistance.
Almost everyone who is knowledgeable in a particular area is proud of their accomplishments. By asking a person for their expert advice, you compliment them and motivate them to want to help you. So don’t be afraid to ask, even if you don’t know the individual personally.
The third key to leverage, which is very much based on your persuasive abilities, is other people’s money. Your ability to use other people’s money and resources to leverage your talents is the key to financial success. Your ability to buy and defer payment, to sell and collect payment in advance, to borrow, rent or lease furniture, fixtures and machinery, and to borrow money from people to help you multiply your opportunities is one of the most important of all skills that you can develop. And these all depend on your ability to persuade others to cooperate with you financially so that you can develop the leverage you need to move onward and upward in your field.
There are four “Ps” that will enhance your ability to persuade others in both your work and personal life. They are power, positioning, performance, and politeness. And they are all based on perception.
The first “P” is power. The more power and influence that a person perceives that you have, whether real or not, the more likely it is that that person will be persuaded by you to do the things you want them to do. For example, if you appear to be a senior executive, or a wealthy person, people will be much more likely to help you and serve you than they would be if you were perceived to be a lower level employee.
The second “P” is positioning. This refers to the way that other people think about you and talk about you when you are not there. Your positioning in the mind and heart of other people largely determines how open they are to being influenced by you.
In everything you do involving other people, you are shaping and influencing their perceptions of you and your positioning in their minds. Think about how you could change the things you say and do so that people think about you in such a way that they are more open to your requests and to helping you achieve your goals.
The third “P” is performance. This refers to your level of competence and expertise in your area. A person who is highly respected for his or her ability to get results is far more persuasive and influential than a person who only does an average job.
The perception that people have of your performance capabilities exerts an inordinate influence on how they think and feel about you. You should commit yourself to being the very best in your field. Sometimes, a reputation for being excellent at what you do can be so powerful that it alone can make you an extremely persuasive individual in all of your interactions with the people around you. They will accept your advice, be open to your influence and agree with your requests.
The fourth “P” of persuasion power is politeness. People do things for two reasons, because they want to and because they have to. When you treat people with kindness, courtesy and respect, you make them want to do things for you. They are motivated to go out of their way to help you solve your problems and accomplish your goals. Being nice to other people satisfies one of the deepest of all subconscious needs, the need to feel important and respected. Whenever you convey this to another person in your conversation, your attitude and your treatment of that person, he or she will be wide open to being persuaded and influenced by you in almost anything you need.
Again, perception is everything. The perception of an individual is his or her reality. People act on the basis of their perceptions of you. If you change their perceptions, you change the way they think and feel about you, and you change the things that they will do for you.
You can become an expert at personal persuasion. You can develop your personal power by always remembering that there are only two ways to get the things you want in life, you can do it all yourself, or you can get most of it done by others. Your ability to communicate, persuade, negotiate, influence, delegate and interact effectively with other people will enable you to develop leverage using other people’s efforts, other people’s knowledge and other people’s money. The development of your persuasion power will enable you to become one of the most powerful and influential people in your organization. It will open up doors for you in every area of your life.
By: Brian Tracy
Subscribe to:
Posts (Atom)